Where’s the personal in Personal Branding?

/Home/Traditional Marketing/Branding

“Be Yourself, Everyone Else is Already Taken”

- Oscar Wilde



We see it everywhere … Personal Branding is a must have skill in order to be successful. Whether you’re in a job search, a new graduate or seasoned professional, Personal Branding is crucial.

What exactly is Personal Branding? When / how did Personal Branding come about? More importantly, what I have always asked and wondered … Where is the “Personal” in Personal Branding?

Let’s begin with a quick look at the history of Personal Branding (you may be surprised that it’s been around longer than you may think).

http://www.marketingexecutives.biz/wheres-personal-personal-branding